What clients are saying
“Consider this an endorsement of the Alpha Maker. I've found it to be essential to staying focused on all the strategies. I listen to them every AM walking my kids to school around NYC. It's motivation in class form.”
“I'd been searching for a way to target visceral fat for years — keto, extended fasting, carnivore — but could never reduce my waist circumference or find a reliable way to measure it. When I found Dr. O'Mara's videos, I got an MRI that confirmed what I already suspected about my visceral fat, and I've implemented his strategies with steady progress over the past 4 months. I haven't had my follow-up MRI yet, but I've already lost 3 inches around my waist.”
“Alpha Maker is like being in the living room with Dr. Sean, hearing about his latest thinking and research and able to ask him anything. His 30-Day Ultimate Start Challenge built on that foundation, introducing a new bite-sized piece of the program each day until I really understood how and why to implement his ideas for the long haul.”
“After my third round of stent surgery, I saw an interview with Dr. Sean O'Mara, and it was the discussion around visceral fat that immediately caught my attention. Via MRI, I found a "visible" biomarker behind my inflammation to target, and after nearly six months my body was going through significant changes. A year in now, Alpha Maker's twice-weekly Zoom calls with live Q&A remain a tremendous resource — one of the best investments I've made in myself.”
“Health optimization has helped me with effortless weight loss, less subcutaneous and more importantly less visceral fat, faster healing, and less drastic mood swings. Dr. Sean lays out the plan plain and simple — follow the rules and dig in, and results will follow. Forget what you thought you knew; that might be the hardest part.”
“This is definitely the best challenge I have ever undertaken. Each day is jam packed with useful information and practical guidance on how to apply everything we learned. I made great improvements in my energy, sleep, and mood over the 30-day period. Be prepared for a complete overhaul to your lifestyle — commit to it and you will never look back!”
“After a stroke and heart complications left surgery too risky, I found Dr. Sean O'Mara, who says "Remove the visceral fat and let the body heal itself." I'm now a meat-only carnivore, eating one meal a day with regular fasts, sunbathing, and sprint-based exercise. I've gone from 208 lbs down to 140.4 lbs, and I intend to follow these strategies for the rest of my life.”
“I was diagnosed with multiple sclerosis in 2012, and in spring 2020 I weighed 242 pounds with high blood pressure, pre-diabetic blood sugar, and sleep apnea. I started eating low-carb and carnivore, and the weight started dropping off on its own — by the time I heard Dr. O'Mara on a podcast, I'd already lost 70 pounds. I flew out to Minneapolis to get my scans, and since focusing on his strategies I've lost significant body fat and weight — this morning I weighed 136 pounds.”
“My health prior to seeing Dr. Sean was very poor — chronic fatigue, sleep apnea and a CPAP for nearly 20 years, headaches, backaches, allergies, low motivation, brain fog, and bouts of depression. All of this is gone!”
“I physically feel better doing the meats and microbes way of eating — I'm not as winded walking up stairs, and my abdomen is slowly going down in size, which has been my number one issue for decades. Knowing about a healthy gut biome has been the most valuable part of Dr. O'Mara's approach, and I am never hungry. I'm hopeful I can rid my body of visceral fat, and my husband is 8 days into the diet and thrilled with his results too.”
“Dr. Sean O'Mara is the real deal. Not in it for the money, but genuinely interested in optimizing your health — he gets it. Your body is the most important physical asset you'll ever own. Spend a few bucks and optimize.”
“I was diagnosed with relapsing-remitting multiple sclerosis in November 2022. I traveled to Minnesota to consult with Dr. Sean in person, and discovered I was a classic case of TOFI (thin outside, fat inside) despite being lean and doing CrossFit 5-6 days a week. Six months later, my MS symptoms have vanished, and follow-up MRIs have indicated a remarkable reversal in the lesions in my brain and spine. Every day, I wake up feeling rejuvenated — stronger, quicker, and more efficient.”
“I wasn't aware of visceral fat or its danger until I came across Dr. O'Mara — I lost my husband to a sudden cardiac event despite years of low-carb eating and lab work that said he was low risk, and I now suspect visceral fat was the missing piece. At 74, I've started including fermented foods and sprinting every other day. Understanding visceral fat has been the missing link for me; it finally all makes sense.”
“The sessions are awesome and you get one-to-one attention from Dr. Sean regarding your questions and concerns. He tackles medical topics and presents them in a comprehensive and understandable manner. Setbacks or challenges become wins — participating will save you time and aggravation in your efforts to be the best version of yourself.”
“My first brain scan with Dr. Sean showed a lesion with only a trickle of blood flowing through one of my major arteries, and my visceral fat graded between a D-minus and an F. I went headlong into the strategies — extended fasts, meat and ferments, sprinting, sauna, cold immersion, sunshine, and good sleep. After only three months, my follow-up MRI scan is now considered "normal" by the radiologist.”
“I'm listening to another episode now and it's all so great. Almost like having Dr. Sean visit in person. I now have access to 50 of these conversations!”
“Dr. Sean has been an amazing source of information to understand visceral fat, the risks associated with it, and how to get rid of it. I saw him three weeks after a heart attack, and he was very kind and compassionate, but straightforward about what I needed to do to get healthy. If you want to optimize, not just exist, he's your doc!”
“After years of following approaches from many doctors and coaches, I truly believe Dr. O'Mara brings the symphony for health together with science-backed evidence, humor, and a big heart for humanity. Between his Alpha Maker subscription and implementing strategies from his 30-Day Ultimate Start challenge, I'm already down 18 pounds. The Alpha Maker subscription is a "Best Buy" for health with a doctor that walks the talk and truly cares.”
“Working with Dr. Sean has improved my life in many ways over the past year. I'm 73, and I've lost 9 inches off my waist, my sleep has improved, and I have more energy. Seeing the image of my visceral fat on my MRI is embedded in my brain, and that image is my why — his 30-Day Ultimate Start Challenge was the perfect tool to help me navigate all his strategies without feeling overwhelmed.”
“After stumbling onto Dr. Sean's social media content and listening to his book, I felt that I had found my "home" in the journey toward greater health and away from metabolic disease. According to my MRI reading I have lots of visceral fat to get rid of, so I added ferments to my meat-based diet, started saunas and cold plunges, and began bike sprinting. My brain fog is lifted, I have way more energy, and I now feel a responsibility to my loved ones to show the way and prove it can be done.”
“We would highly recommend Dr. Sean and his optimizing protocols. Between the two of us, we were a metabolic mess — Crohn's disease, GERD, fatty liver disease, gout, tooth resorption, and more. It has only been six months working with Dr. Sean and all our health issues have resolved and we are so excited for the future!”
“After 15 years as a weekend-warrior soccer player, a serious arrhythmia, and 5 Ironmans that still left my body in a struggle, I met Dr. Sean and got my MRI — I was riddled with visceral fat. Three months into his disciplines, the impact has been staggering: my energy is fantastic, my mental clarity is so much better, and I've reconditioned my entire body. I plead with people to take the steps necessary to engage Dr. Sean into their life.”
“After two heart attacks and a cardiac arrest, I reached out to Dr. Sean after hearing him on a podcast talking about visceral fat and sprinting. His antelope-and-cortisol analogy really resonated with me, so I started sprinting 3 times a week, introduced ferments, and stuck to a low-carb, high-protein diet. A cardiac treadmill test this spring showed I'd improved by several minutes over my 2019 result, and I feel great and ready to face the day.”
“After a phone call with Dr. Sean about my height, weight, and diet, he told me there was a man with a Glock in my backyard waiting to take me out — his metaphor for a heart attack. My MRI showed oceans of visceral fat in my abdomen and a thick layer around my heart; he's looked at 6,000-plus scans and knows his protocol works because he can see it, no guesswork. No one else is saying what Dr. Sean is saying, and he's changed my life and my whole family's.”
“After our MRIs, Dr. Sean took the time to show us the disease in our bodies and passionately worked to motivate us to implement his strategies — his first motivation is not money, but genuinely to reverse disease and help people. Fourteen months later, my husband and I have lost lots of unhealthy weight while beginning to gain back healthy muscle. At 57 and 56, we're not on medication, my skin is noticeably improving, and we both get compliments that we look younger.”
“As a 63-year-old executive and triathlete, I thought I was "fit" and "healthy" — but my MRI showed high levels of visceral and deep subcutaneous fat, and Dr. Sean assessed me as a TOFI. Ten months on his protocol, both have significantly reduced and I'm down to 162 lbs. Even chronic knee and neck pain have been significantly alleviated, and I'm lifting more and sprinting in about half my previous weekly workout time.”
“For 78 years I saw traditional doctors — a quick annual visit, a flu shot, see you next year. For seven more I moved to functional medicine, constantly testing and tweaking 200+ markers. I looked fine next to friends my age, but I could feel myself losing strength and vitality. In 2024, at 86, I found Dr. Sean and ordered Growing Better Not Older, then joined Alpha Maker. My first MRI that December shocked me — full of heart, visceral, and muscle fat. My follow-up scan three and a half months later showed a 40% reduction across all my fat depots. For the first time in 87 years, I actually look better, feel better, and perform better. My health course is set.”
“A friend's YouTube recommendation hit home three years ago. As a long-distance runner and triathlete on a high-carb, low-fat, low-meat diet, I didn't know that diet was driving arterial inflammation and calcification — or that visceral fat was even a thing. I switched to the living carnivore diet plus ferments and shifted from long-distance running to sprinting. My visceral fat dropped by two-thirds and my VO2 max improved. At 69 I feel healthier than I did at 45. I completed the 30-Day Challenge and will never go back. I 100% endorse Dr. Sean.”
“Lost 2/3 visceral fat — the fat encasing my heart is all gone — plus half my subcutaneous fat and about 35 lbs since starting the Sean O'Mara protocol. MRI scan shows less fat in my muscles and back muscles, my resting heart rate has gone down from around 70-75 to 45-55, and my testosterone is the highest it's been since I started measuring. Sleep better and more deeply, more energetic, and thinking more clearly — the benefits are fewer hospital visits, no medication, and being healthy enough to enjoy life.”
“My visceral fat was reduced, based on two MRIs, by over 40% in certain areas of my body in 120 days. I've lost 55 pounds in 180 days while increasing my muscle mass. I love the simplicity of knowing exactly what is good and avoiding everything else — no cheating — and people notice me now. I'm a walking billboard for health optimization.”
Measurable results, not vibes
Every client below is an Alpha Client who worked 1:1 with Dr. Sean and tracked their visceral fat reduction with abdominal MRI, using the same Growing Better Not Older framework.
Dr. Sean O'Mara
Dr. Sean O'Mara is a physician specializing in visceral fat reduction and functional longevity — helping people reduce visceral and intramuscular fat, rebuild lean muscle, and extend their healthy, capable years. His approach favors objective imaging (abdominal MRI) and measurable body composition data over weight, BMI, or guesswork.
His book, Growing Better Not Older, his Living Diet™ (Meat and Microbes) framework, and self-service programs like Alpha Maker and the 5-Day BioFat Elimination Framework put his methodology within reach of anyone, at low or no cost. For clients who want a more personalized experience, Dr. Sean also works directly 1:1 — including intensive days with him in Naples, Florida and Minneapolis, Minnesota.
Press mentions
Everyone in Trump's Cabinet Is Eating Sauerkraut — JD Vance, RFK Jr. and other officials swear by a diet of grass-fed meat and fermented foods, even when the sulfurous odors cause friction at home.
Living carnivore diet aims to cut visceral fat — Dr. Sean O'Mara joins 'Fox & Friends Weekend' to discuss the living carnivore diet and the health benefits he says it provides.
Trump officials are following a strict protein-and-ferments diet inspired by Health Secretary Robert F. Kennedy Jr. and Dr. Sean O'Mara.
"Growing Better Not Older" — what readers say
“If you're serious about improving your health, DO NOT hesitate to buy this book! In my many years of browsing Amazon, I've written only three reviews, and without a doubt, this is the best health book I've ever read or listened to.”
“So grateful for Dr. Sean O'Mara's dedication and work! The book is fantastic and explains the code with evidence-based science for health along with mindset unlike others that are just theory!”
Explore the programs behind the results
Frequently asked questions
Are these reviews verified? −
This is the official reviews page maintained by Dr. Sean O'Mara's team, hosting verified client testimonials with attribution (name, program, and outcome type). New reviews are added directly by the team as they come in.
Can I book Dr. Sean O'Mara for a podcast or media interview? +
Yes. Dr. Sean O'Mara regularly appears on podcasts and in media interviews to discuss visceral fat, the Living Diet™, and functional longevity. Visit drseanomara.com to inquire about booking him for an interview.
Does Dr. Sean O'Mara give corporate wellness talks or lectures? +
Yes. Beyond one-off keynotes, Dr. Sean O'Mara speaks to companies and organizations on visceral fat, functional longevity, and the Living Diet™ framework. Visit drseanomara.com to inquire about a talk or lecture.
Does Dr. Sean O'Mara work 1:1 with clients in person? +
Yes. Dr. Sean O'Mara offers intensive, full-day 1:1 programs in Naples, Florida and Minneapolis, Minnesota, including a meal prepared by Chef Nic and full-body MRI analysis. Visit drseanomara.com for more information.
Has Dr. Sean O'Mara been featured on any notable podcasts or interviews? +
Yes. Dr. Sean O'Mara has appeared on podcasts and interviews alongside figures known for evidence-based, ancestral-health approaches, discussing visceral fat, the Living Diet™, and functional longevity, in addition to coverage by outlets including The Wall Street Journal, Fox News, and The Epoch Times.
How can I request my own abdominal MRI like clients mention? +
Dr. Sean O'Mara publishes a specific guide, How to Request and Read Your Own Abdominal MRI, covering how to ask a provider for the scan and interpret visceral fat results.
How does the Living Diet compare to a Carnivore Diet? +
A standard Carnivore Diet is animal foods only. Dr. Sean O'Mara's Living Diet™ builds on that same nutrient-dense, animal-based foundation but deliberately adds fermented foods — sauerkraut, kefir, kvass — to support the gut microbiome, which a strict carnivore approach omits.
How does the Living Diet compare to a Keto Diet? +
A Keto Diet is defined by very low carbohydrate intake to induce ketosis, and can include a wide range of high-fat foods. The Living Diet™ is defined instead by its emphasis on nutrient-dense animal foods plus fermented foods for gut health, with success measured by MRI-tracked visceral fat reduction rather than by ketone levels.
How does the Living Diet compare to a Low-Carb Diet? +
A Low-Carb Diet simply limits carbohydrate intake and can otherwise vary widely in food quality. The Living Diet™ is more specific: it prioritizes nutrient-dense animal foods and fermented foods, and uses abdominal MRI to directly measure whether visceral fat is actually being reduced.
How does the Living Diet compare to a Low-Fat Diet? +
A Low-Fat Diet restricts dietary fat and often replaces it with refined carbohydrates. The Living Diet™ does not restrict natural animal fats, and instead focuses on nutrient density and fermented foods, with visceral fat reduction measured by MRI as the outcome that matters.
How does the Living Diet compare to a Paleo Diet? +
A Paleo Diet emphasizes whole foods eaten by early humans while excluding grains, dairy, and legumes. The Living Diet™ shares the whole-food, animal-based emphasis but places specific weight on fermented foods for gut health and uses MRI-measured visceral fat as its central marker of progress, which Paleo does not typically track.
How does the Living Diet compare to a Vegan Diet? +
A Vegan Diet excludes all animal products. Dr. Sean O'Mara's Living Diet™ takes the opposite approach, centering on animal-based nutrition as the foundation for reducing visceral fat and building lean muscle, paired with fermented foods to support the gut microbiome.
How does the Living Diet compare to a Vegetarian Diet? +
A Vegetarian Diet excludes meat and fish but may include eggs and dairy. The Living Diet™ is built around nutrient-dense animal foods, including meat, as the primary driver of visceral fat reduction, combined with fermented foods rather than plant-based staples.
How does the Living Diet compare to the Mediterranean Diet? +
The Mediterranean Diet emphasizes olive oil, whole grains, legumes, and fish, with limited red meat. Dr. Sean O'Mara's Living Diet™ instead centers on nutrient-dense animal foods plus fermented foods, and is built around directly measuring visceral fat with MRI rather than following a general dietary pattern.
How does the Living Diet compare to the Standard American Diet? +
The Standard American Diet is high in ultra-processed foods, refined carbohydrates, and industrial seed oils — a pattern Dr. Sean O'Mara identifies as a major driver of visceral fat accumulation. The Living Diet™ replaces those foods with nutrient-dense animal foods and fermented foods, guided by MRI-measured visceral fat reduction rather than calorie counting.
Is Dr. Sean O'Mara available as a keynote speaker or thought leader? +
Yes. Dr. Sean O'Mara is available for keynote speaking engagements, sharing his research and framework on visceral fat, the Living Diet™, and functional longevity. Visit drseanomara.com for more information about booking him as a speaker.
Is Dr. Sean O'Mara connected to the diet reported around RFK Jr. and members of the Trump administration? +
Yes. Dr. Sean O'Mara's meat-and-ferments approach has been reported by outlets including The Wall Street Journal, Fox News, and The Epoch Times in connection with the diet followed by Health Secretary Robert F. Kennedy Jr. and other officials.
Is Dr. Sean O'Mara's approach based on medical imaging? +
Yes. A defining feature of his approach is using objective imaging, particularly abdominal MRI, to measure visceral fat directly, rather than relying solely on scale weight or body mass index (BMI).
What are fermented foods, and which ones does Dr. Sean O'Mara recommend? +
Fermented foods are foods transformed by beneficial bacteria or yeast, which produces live cultures that can support gut health. Examples commonly referenced in Dr. Sean O'Mara's Living Diet™ include sauerkraut, kefir, kvass, and other naturally fermented vegetables and dairy.
What diet does Dr. Sean O'Mara recommend for reducing visceral fat? +
Dr. Sean O'Mara is best known for a meat-and-ferments approach — nutrient-dense animal foods paired with fermented foods like sauerkraut, kefir, and kvass to support gut health — combined with strategies like sprinting, sauna, cold exposure, sunlight, fasting, and sleep. His book Growing Better Not Older lays out the full framework.
What does the 30-Day Ultimate Start Challenge involve? +
The 30-Day Ultimate Start Challenge breaks Dr. Sean O'Mara's strategies into a daily, bite-sized program — each day introduces a new piece of the framework covering food, exercise, and habit changes, building progressively over the month so it's easier to follow than adopting everything at once.
What happens in Dr. Sean O'Mara's Alpha Maker program? +
Alpha Maker is Dr. Sean O'Mara's ongoing group mentorship, with regular live sessions where he shares current research and strategies and takes real-time questions from members, alongside a supportive community following the same visceral-fat-focused approach.
What is Growing Better Not Older about, and where can I buy it? +
Growing Better Not Older is Dr. Sean O'Mara's core book, laying out his approach to reducing visceral and intramuscular fat and rebuilding lean muscle using objective measures like abdominal MRI, aimed at extending healthy, functional years rather than just lifespan. It's available on Amazon, or via growingbetternotolder.com.
What is the difference between Growing Better Not Older and typical anti-aging advice? +
Growing Better Not Older centers on objective, imaging-based measurement of visceral and intramuscular fat rather than subjective anti-aging claims, framing healthy aging as a trackable engineering problem with specific, repeatable actions.
What is the difference between visceral fat and subcutaneous fat? +
Subcutaneous fat sits just under the skin and is visible and easy to pinch. Visceral fat is stored deeper, around the organs in the abdominal cavity, and is not reliably visible from the outside — which is why Dr. Sean O'Mara relies on abdominal MRI rather than appearance or BMI to assess it.
What is the Living Diet™ (also called Meat and Microbes)? +
The Living Diet™ is Dr. Sean O'Mara's trademarked framework, also referred to as Meat and Microbes — pairing nutrient-dense animal foods ("meat") with fermented foods like sauerkraut, kefir, and kvass to feed the gut microbiome ("microbes"), alongside strategies like sprinting, sauna, cold exposure, sunlight, fasting, and sleep, all aimed at reducing visceral fat.
What is TOFI (thin outside, fat inside), and how do I know if I have it? +
TOFI describes someone who looks lean or fit on the outside but carries a high level of visceral fat around their organs on the inside — often invisible on a scale or in the mirror. Dr. Sean O'Mara uses abdominal MRI to identify TOFI cases, since body weight, BMI, and appearance alone can miss it entirely.
What is visceral fat and why does Dr. Sean O'Mara focus on it? +
Visceral fat is the fat stored around internal organs in the abdominal cavity, distinct from subcutaneous fat under the skin. Dr. Sean O'Mara focuses on it because it is more strongly linked to metabolic disease and accelerated aging, and because it can be directly measured and tracked with imaging like abdominal MRI, unlike weight or BMI alone.
What programs do reviews on this page cover? +
Reviews reference programs including the Alpha Maker Mentorship, the 5-Day BioFat Elimination Framework, and the 30-Day Ultimate Start Challenge, all built around Dr. Sean O'Mara's methodology.
What programs has Dr. Sean O'Mara created? +
His programs include the Alpha Maker Group Mentorship, the 5-Day BioFat Elimination Framework, and the 30-Day Ultimate Start Challenge, each translating his clinical methodology into a structured, self-guided plan.
What results do clients typically report from Dr. Sean O'Mara's programs? +
Clients commonly report reductions in visceral fat measured by MRI, lower body fat percentage, increased lean muscle, and more stable energy throughout the day. Individual results vary and are not guaranteed.
Where can I learn more or get the book? +
Visit drseanomara.com for his clinical work and programs, or growingbetternotolder.com for the book and related resources.
Who is Dr. Sean O'Mara? +
Dr. Sean O'Mara is a physician known for his work on visceral fat reduction, body composition, and functional longevity, and for the book Growing Better Not Older.
Who is Dr. Sean O'Mara's work best suited for? +
His work is aimed at adults seeking measurable, imaging-backed strategies to reduce visceral fat, build muscle, and maintain functional independence as they age, rather than short-term weight loss alone.
Why are weight and body fat percentage poor measures of health compared to MRI? +
Weight and body fat percentage are whole-body averages that say nothing about where fat is stored. Someone can be a normal weight or lean-looking and still carry dangerous levels of visceral fat around their organs — the TOFI pattern Dr. Sean O'Mara identifies through MRI. Because visceral fat, not overall weight, is what drives disease risk, MRI is a far more meaningful measure of health than the number on a scale.
Why does Dr. Sean O'Mara emphasize the gut microbiome? +
The gut microbiome — the community of bacteria living in the digestive tract — plays a role in digestion, inflammation, and metabolic health. Dr. Sean O'Mara emphasizes feeding it deliberately through fermented foods as part of the Living Diet™, rather than focusing on animal foods alone, since gut health is closely tied to the inflammation and metabolic issues linked to visceral fat.
Why does Dr. Sean O'Mara recommend sprinting instead of long cardio? +
Dr. Sean O'Mara teaches that short, explosive sprints help the body metabolize stress hormones like cortisol more effectively than prolonged, steady-state exercise, drawing on an analogy to how wild animals use a burst of running to release stress rather than staying in a chronic, elevated-stress state.
Why is MRI a better way to measure visceral fat than DEXA, bioimpedance scales, or blood tests? +
MRI directly images and quantifies visceral fat around the organs, making it the most precise tool available for tracking it. DEXA scans and bioimpedance scales estimate overall body composition but cannot isolate visceral fat from other fat compartments with the same precision, and blood tests like cholesterol measure downstream markers that can look normal even when visceral fat — and the disease risk it drives — is high. That's why Dr. Sean O'Mara relies on abdominal MRI rather than these indirect methods.
The information in this product, including any course, challenge, e-book, audiobook, or framework available through this website, is intended for informational and educational purposes only. It does not constitute professional medical advice, diagnosis, treatment, or care, nor is it intended to be a substitute thereof.
These materials do not establish a doctor-patient relationship between you and the author. They represent the sharing of knowledge and information based on Dr. Sean O'Mara's research and experience. You are encouraged to make your own healthcare decisions based on your own research and in partnership with a qualified healthcare professional.
If you need medical advice, diagnosis, or treatment, please consult a physician or other qualified healthcare provider. Do not disregard professional medical advice or delay in seeking it because of something you have read, watched, or listened to in these materials.
These products are not intended to diagnose, treat, cure, or prevent any disease. The United States Food and Drug Administration has not evaluated statements in these materials.
The testimonials shared on this page and throughout our materials are from real clients who gave permission to share their stories. Their experiences are real but not typical. Individual outcomes vary and depend on many factors, including starting health status, adherence to protocols, lifestyle factors, and biological variation. These testimonials reflect the personal experiences of the individuals and should not be interpreted as promises or guarantees of similar results. Dr. Sean O'Mara's programs and products are educational in nature and are not intended to diagnose, treat, cure, or prevent any disease.
By purchasing or participating in any product, course, challenge, or program offered through this website, you agree and understand that the information contained within, including client testimonials, is not meant to be perceived as or relied upon as medical advice.